Posts

Showing posts from August, 2022

How to choose the right CME speaker | eMedEvents

 Are you having trouble finding speakers for your Continuing Medical Education conferences ? Your audience is comprised of healthcare professionals, and they often have high expectations for speakers; after all, your speakers will be the ones representing and communicating your educational content to them, and for the sake of their careers and their patient's health-your audience expects the information to come from those who are both credible and trustworthy. However, on top of your other responsibilities regarding event organization, finding an AME speaker who meets the mark can be a daunting task. Most CME events will not be able to make profound impressions on their audiences without the help of qualified and captivating speakers. A good CME speaker is capable of connecting with attendees in a meaningful way that leaves them empowered and ready to integrate the latest industry trends and techniques into their practices. Therefore, choosing the perfect speaker to complement your

Tips for Maintaining Good Patient Relationships | eMedEvents

 An important aspect of the overall healthcare experience is the interaction between patients and medical professionals. Like every relationship, its success depends on the cooperation of both parties. When patients are actively involved in their healthcare, this can not only promote positive interactions with their physicians but improve the efficacy of their treatment, too. As a physician, you can form and construct more accurate diagnoses and treatment plans when you have your patient's trust. Here are 13 techniques to help promote positive rapport between you and your patients. 1. Get to know your patients and their proclivities. First and foremost, no patient enjoys being hurried through their appointments, and doing this deprives you of a vital opportunity to get to know them. When your goal is to make your patient feel at ease around you, that involves treating them as an individual person-nota walking with medical conditions. When asking questions, try to create a conversat

A Physician's Guide to Burnout Prevention | eMedEvents

 Physician burnout is on the rise, which can cause the practice of modern medicine to suffer. It is an issue that affects the entire healthcare system and every type of healthcare professional—not only physicians themselves. At a glance, physician burnout is primarily identified and categorized by: emotional exhaustion, depersonalization, and feelings of diminished accomplishment. A variety of workplace factors contribute to burnout in healthcare professionals; the major ones include long shifts, demanding on-call responsibilities, lack of appreciation from both coworkers and patients, and poor workplace relationships. Prolonged burnout can result in depression, substance abuse, and even suicidal ideation, alongside an overall poorer quality of patient care rendered by the affected practitioner. The potential for serious medical errors multiplies when HCP burnout comes into play. It is crucial for hospital management and healthcare professionals themselves to quickly identify and addre

Precision Medicine | eMedEvents

 Precision medicine involves an emerging, unique approach to treating and preventing diseases in a manner that considers the individual patient; each person’s genes, environment, and lifestyle all differ from one another, and precision medicine accounts for these differences. Through the application of this method, healthcare professionals and medical researchers will be able to predict which disease-specific treatments and preventative measures are most effective, according to certain demographics. In contrast, the more common “one size fits all” strategy of patient care revolves around developing treatments and preventative measures for the “average” person, with little regard given to the important differences between each individual. For precision medicine, the objective s to target the best medications to the right patients at the right time. Its overarching goal is to develop a deep understanding of how 3 person’s genetics, environment, and lifestyle can influence the efficacy of

Pay-Per-Click Ads, How to Use Them in CME Marketing | eMedEvents

 Pay-per-click (or PPC) ads are commonly regarded as one of the most effective forms of online advertising, often providing immediate results and reliable ROI. Also called “paid search, PPC functions via publishing digital advertisements on ad platforms, with payments made to these platforms each time a user clicks on one of your ads.  The enhanced visibility they offer on search engines, such as Google and Bing, cannot be understated, and visitors obtained through PPC ads are more likely to convert. However, it can be difficult to come up with ideal advertisements that appeal to a large number of healthcare professionals. Here are some tips for devising the perfect PPC ad for your CME content.  Know your Target Audience Every successful marketing campaign hinges entirely on having a clearly defined and clearly understood target audience. Identify which HCPs would find your content relevant and research their interests and tendencies as thoroughly as possible including the topics and

How to Expand your CME Audience with Email Marketing | eMedEvents

 When it comes to interacting with your existing audience and promoting your brand to potential attendees, email marketing is one of the most effective marketing tools available today. This efficacy spans the wide variety of purposes that different email marketing campaigns can serve, including event registration deadline reminders, the dissemination of breaking medical news, abandoned cart reminders, and sharing relevant success stories. Proper email marketing application turns leads into attendees and one-time registrants into returning buyers. It is the most direct and flexible approach to communicating, nurturing, and converting prospects into active registrants for your CME activities. Top Advantages of Email Marketing When it comes to sheer visibility, email marketing cannot be beaten. Email is the #1 online communication channel out there right now. The estimated rate of individuals who regularly check their email accounts is around 99%. You control and curate your email list. W

How to Promote CME Events Through eMedEvents|eMedEvents

  CME organizers can promote their events quickly, easily, and directly through the site by creating an online organizer profile. On top of on-site web hosting and custom event landing pages, eMedEvents offers marketing and advertising services that will broadcast your conference to our existing HCP user base and beyond. CME organizers, CME events, HCP use base, social media marketing, Continuing Medical Education, SEO, search engine optimization, CME conference, display advertisement, email campaigns, push notifications, email marketing, product promotion, healthcare professionals