8 Ways to Improve your CME Marketing Strategy/eMedEvents
For healthcare professionals, education does not end with medical school; it is a permanent endeavor that accompanies them throughout the entirety of their careers. Continuing Medical Education (CME) is pivotal in the medical world’s quest for the most efficient, effective, and competent patient care. Accordingly, there are a plethora of CME activities scattered across various websites and healthcare resources–both online and in-person. With so many options to choose from and a hectic work schedule that limits the time available for web browsing, HCPs expect quality CME content that provides flexibility in terms of virtual vs. live components as well as user-friendly organization that allows them to quickly locate activities that are relevant to their professions and specialties. Yet with so many other CME providers bidding for their time, your company must work tirelessly to triumph over the competition. You must entice healthcare professionals into buying your services, and then yo