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Showing posts from November, 2022

8 Ways to Improve your CME Marketing Strategy/eMedEvents

  For healthcare professionals, education does not end with medical school; it is a permanent endeavor that accompanies them throughout the entirety of their careers. Continuing Medical Education (CME) is pivotal in the medical world’s quest for the most efficient, effective, and competent patient care. Accordingly, there are a plethora of CME activities scattered across various websites and healthcare resources–both online and in-person. With so many options to choose from and a hectic work schedule that limits the time available for web browsing, HCPs expect quality CME content that provides flexibility in terms of virtual vs. live components as well as user-friendly organization that allows them to quickly locate activities that are relevant to their professions and specialties. Yet with so many other CME providers bidding for their time, your company must work tirelessly to triumph over the competition. You must entice healthcare professionals into buying your services, and then yo

Monkeypox Outbreak, A Rising Concern/eMedEvents

  Monkeypox Outbreak, A Rising Concern/eMedEvents Monkeypox is an infectious disease transmitted from animal to human. Mainly found in Central and West Africa. The cases are increasing all over the world. Ever since the first recognized case was confirmed in early May, scientists have been puzzled by the rising number of monkeypox cases across the globe. It has now been reported in over 30 countries where the virus is not endemic, and over 1,000 cases have been confirmed worldwide. On May 6, 2022, the first recognized case of monkeypox was confirmed in a British resident who had recently visited regions of Nigeria where the disease is endemic. Curiously, as subsequent cases sprung up in England over the course of the month, there appeared to be no known contact history between each cluster, nor is there evidence of these cases having traveled to endemic areas. As of June 6, monkeypox cases have been reported in many European countries, the USA, Canada, most of South America, parts of A

The Effects of Secondhand Smoke |eMedEvents

  While the actual smoker has the small benefit of inhaling through the cigarette filter, everyone around them is forced to inhale the unfiltered smoke directly. Did you know that cigarette smoke consists of over 7,000 chemicals, and at least 69 of them are known carcinogens? Alongside nicotine, secondhand smoke causes exposure to tar, ammonia, arsenic, lead, formaldehyde, and many more toxic inhalants. Passive/Indirect Smoking vs. Secondhand Smoke These are all terms that refer to the same phenomenon in which an individual is not smoking themselves, but they are exposed to smoke due to physical proximity to a smoker. You may also encounter this referred to as Environmental Tobacco Smoke or ETS. Victims of passive smoking are just as at risk of developing cancer as those who actively smoke. Sources of secondhand smoke include.. Tobacco products like cigarettes and cigars Incense sticks and centered candles The kitchen stove Burning plastic Short-term effects include eye/nose/th roat ir

How to Safeguard your Metabolic Health | eMedEvents

 Several factors come into play when discussing one's metabolic health, including blood sugar levels, triglycerides, high-density lipoprotein (HDL) cholesterol levels, blood pressure, and waist circumference. Similar to a rotten apple, your metabolism can be deceptive: while you may look like the perfect picture of health on the outside, a peek beneath the surface might reveal that your body is not actually functioning well. Metabolic syndrome (or "insulin resistance syndrome") is the name for a cluster of conditions that negatively affect the aforementioned factors, and together they greatly increase your risk of heart disease, stroke, and diabetes. While there is no comparable worldwide data on metabolic syndrome just yet, it is estimated that % of the global population is affected, making it roughly three times more common than diabetes. That's over 1 billion people around the world who suffer from metabolic syndrome. What Does "Metabolism" Mean, and How

CME’s Role in Medical Innovation|eMedEvents

 For the typical physician who practices medicine for 30–40 years, the various treatments and procedures they learned in medical school and during their residency become rapidly outdated with everyday advancements in medicine and technology. The healthcare industry is constantly changing and evolving, and the CME/CE is the primary vehicle for delivering these innovations to healthcare professionals in a manner applicable to their practice. It is a vital tool for ensuring each healthcare professional can provide effective and high quality care, and it holds a valuable place within every provider’s professional development. The healthcare industry is constantly changing and evolving, and the CME/CE is the primary vehicle for delivering these innovations to healthcare professionals in a manner applicable to their practice. It is a vital tool for ensuring each healthcare professional can provide effective and high quality care, and it holds a valuable place within every provider’s professi

Tips for Maintaining Good Patient Relationships|eMedEvents

  An important aspect of the overall healthcare experience is the interaction between patients and medical professionals. Like every relationship, its success depends on the cooperation of both parties. When a patient is actively involved in their own healthcare, this can not only promote positive interactions with their physicians but improve the efficacy of their treatment, too. As a physician, you can form and construct more accurate diagnoses and treatment plans when you have your patients’ trust. Here are 13 techniques to help promote a positive rapport between you and your patients. 1. Get to know your patients and their proclivities. First and foremost, no patient enjoys being hurried through their appointments, and doing this deprives you of a vital opportunity to get to know them. When your goal is to make your patient feel at ease around you, that involves treating them as an individual person—not a walking medical condition. When asking questions, try to create a conversatio

Push Notifications: An Essential Marketing Tool For CME Events|eMedEvents

  As a CME provider, it is unlikely that your audience will check your app daily unless they are actively searching for accredited activities. Therefore, for every app that is not a popular social media platform, it can be difficult to convey updates and product information to your user base. That is where push notifications come in. Push notifications are brief pop-up messages that mobile apps send to users’ devices, even when the app is inactive. These alerts are intended to catch the user's attention and can include reminders, updates, promotions, and more. While push notifications may resemble SMS text messages and other mobile alerts, they are only sent to users who have downloaded the app. This feature is available across all mobile platforms and service providers. Push notifications provide a way for app developers to engage with their users directly. They don't get caught by spam filters or left forgotten in inboxes, and their click-through rates are twice as high as em

The Top 7 Online Platforms to Promote Your CME Events/eMedEvents

  Continuing Medical Education events are in high demand, due in no small part to the extreme benefits they offer healthcare professionals around the globe. Healthcare is one of the major industries that is moving rapidly away from strictly traditional classroom settings, with a growing number of current licensed healthcare professionals preferring either online or blended learning. There is no shortage of CME providers ready and willing to adapt to this new and flourishing online market, which makes it all the more crucial to plan a successful promotional strategy when advertising your content. A more effective promotional campaign leads directly to more eyes on your CME activities, which culminates in a worthwhile return on your investments. The U.S. continuing medical education market is expected to grow at a  CAGR of 5.92%  during the forecast period. The first step is choosing the right digital platform for your business’s needs. There are many sites dedicated to hosting and promo

Why is Primary Care Important to the Healthcare System?|eMedEvents

  Rather than treating only specific diseases or parts of the body, primary care professionals offer more comprehensive care; the scope of their responsibilities can range from patient education and prevention to treatment, rehabilitation, and even palliative care. Primary care is the first point of contact with health services and serves as a gateway to the greater healthcare system. This is especially important for isolated or deprived populations who may not be able to access other healthcare services under normal circumstances. Primary care providers are the main point of entry into the healthcare system, and they fulfill this by: helping patients understand their health concerns and providing in-depth discussions about specific problems the patients may be experiencing. At this juncture, primary care providers can refer their patients for more specialized care, as needed. In primary care, preventative interventions are the priority. These interventions usually consist of broad cha

How to Retarget Existing Attendees for Future CME Events|eMedEvents

  Retargeting is an online marketing strategy that revolves around drawing previous visitors back to your site—and your content. It is one of the best digital tools available for converting your existing visitors into event attendees. When it comes to CME attendees, they are notorious for taking it slow when it comes to registration, with high rates of last-minute ticket sales for nearly every event. The percentage of first-time site visitors who leave without signing up or registering for an event is at a staggering 97%; this means that it is crucial for you to have other strategies in place to draw them back and keep your CME content at the forefront of their thoughts. However, not only is retargeting effective at prompting first-time attendees, it can also help you attract previous attendees to your newest events. You’ve already sparked their interest in your content once before; all it takes is a good followup to reel them back in for a second time. What is Retargeting? For our pur

How to Expand your CME Audience with Email Marketing|eMedEvents

  When it comes to interacting with your existing audience and promoting your brand to potential attendees, email marketing is one of the most effective marketing tools available today. This efficacy spans from the wide variety of purposes that different email marketing campaigns can serve, including event registration deadline reminders, the dissemination of breaking medical news, abandoned cart reminders, and sharing relevant success stories. Proper email marketing application turns leads into attendees and one-time registrants into returning buyers. It is the most direct and flexible approach to communicating, nurturing, and converting prospects into active registrants for your CME activities. Top Advantages of Email Marketing When it comes to sheer visibility, email marketing cannot be beat. Email is the #1 online communication channel out there right now. The estimated rate of individuals who regularly check their email accounts is around 99%. You control and curate your email lis

How to choose the right CME speaker | eMedEvents

  Are you having trouble finding speakers for your Continuing Medical Education conferences? Your audience is comprised of healthcare professionals, and they often have high expectations for speakers; after all, your speakers will be the ones representing and communicating your educational content to them, and—for the sake of their careers and their patients’ health—your audience expects the information to come from those who are both credible and trustworthy. However, on top of your other responsibilities regarding event organization, finding a CME speaker who meets the mark can be a daunting task. Most CME events will not be able to make profound impressions on their audiences without the help of a qualified and captivating speaker. A good CME speaker is capable of connecting with attendees in a meaningful way that leaves them empowered and ready to integrate the latest industry trends and techniques into their practices. Therefore, choosing the perfect speaker to complement your CME