Primary Care: Family Medicine, Sports Medicine, and Geriatrics - A Practical Approach is organized by American Medical Seminars (AMS), Inc. and will be held from Dec 06 - 09, 2021 at Sarasota, Florida, USA.
How to Retarget Existing Attendees for Future CME Events|eMedEvents
Retargeting is an online marketing strategy that revolves around drawing previous visitors back to your site—and your content. It is one of the best digital tools available for converting your existing visitors into event attendees. When it comes to CME attendees, they are notorious for taking it slow when it comes to registration, with high rates of last-minute ticket sales for nearly every event. The percentage of first-time site visitors who leave without signing up or registering for an event is at a staggering 97%; this means that it is crucial for you to have other strategies in place to draw them back and keep your CME content at the forefront of their thoughts. However, not only is retargeting effective at prompting first-time attendees, it can also help you attract previous attendees to your newest events. You’ve already sparked their interest in your content once before; all it takes is a good followup to reel them back in for a second time. What is Retargeting? For our...
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