9 Effective Tactics to Boost your CME Conference Registration | eMedEvents

 There is always a demand for reliable, accredited CME activities from healthcare professionals seeking to maintain and advance their medical careers. However, that does not necessarily mean interested

HCPS will and their way to your available and upcoming conferences on their own. With HCPS ability to continue practicing medicine hinging on the CME they select, you must employ effective and judicious marketing tactics to not only expand your audience but to convince them to invest their time and money into your educational content. The following tactics will help you bolster your company's reputation and overall customer satisfaction, which will increase the number of registered attendees at your conferences. L. Divide your audience into segments & personalize your advertising efforts Within your existing database of healthcare contacts, you possess a wealth of information about each one that can help you direct your CME events to the professionals who would benefit the most. By grouping your audience into categories based on shared traits, you can expedite the process of tailoring your promotional materials. There are demographics within the greater HCP community that require special attention, these professionals can have various reasons for attending a special CME Conference, but it is essential to account for their tendency to react differently to marketing methods that might prove effective for other HCPs. To help you get started on segmentation, here are some critical subgroups within the healthcare industry that necessitate more personalized, if not wholly different, CME marketing tactics: Examples of Complementary Segments Fellows and senior residents Physicians who have been in practice for over five years Past attendees to your events Examples of Conflicting Segments Private practice physicians versus institutional practitioners Medical researchers versus medical doctors

2Prepare resp on ivE, user-trend ly landing pages tor each conference oamplityyour marketing efforts and increase user satstaction with your content, you need cedicated pazes on your webs te ror each ME conterence that you are atrerinz omvincing a hea thcare proressi anal to checx your site is only hair the catie, tD now comvinze them to E nerene izninge ne primwn yreene epreeon enentrom 2tencin erezre zame emperatyour cenenzngngn nu Speake ers Conference bype ianiline verzs live &lation, if azoicabie Interesting snipoets of chsice topics that your CME conference will cover New research that wnl se uneiee Testim anials from paat attendees who resistered far similar conferences Lolaboratvesvents with other LMe organizers erng ORportunities decals 3ction an your iandinz pzes in places where they mave senst, and use anguaze that wl best motrvate your tarzet ucence. A zood cal to 2ction wil ahviays bezin with 2 ero and consi5t ot a comcse, impactrul hrase that inetruets users on wnat they shouid do For exampl Rep ster now eweecenerence Iinerz eam more porerelzted LME conterences . Dtter limited-time revwards and incentives tor registratio a vau er 3 TOmmmetitnr Cnmbined with a clean. This is one of the most effective marketing tacties to employ when your goal is to sell out your event. CME content can be expensive: through the application of limited-time offers, you can persuzde your audience to chocse you over a competitor. Combined with a clean, professional landing paze revards and incentives can quickly esta blish your compamy 2s a zo-to resource for CME. EEe kewards o poRgn anin nnewcerence. you enrun tis promatn ror epenc orime crenciaer anes ne namer crtcxenaveeea.inrerurmor parianEinni premen, you nrVere n wn ne cREt prices orzrant them ameet-and-seet opportunity with one ot the conterence s praminent spearers ash Sales - fyu notice a signifcant de crease in tichet sales zt any paint during the rezistraton perizd. vou can cfer a discounted price for a imited time. ainy Day Discounts - In the event thatyou notice a particular pattern where ticset sales aresgniicanthy lawer on certain dayz of the week, you can offer a speci discount an thase days to boost sale