Webcast vs Podcast Pros and Cons for CME Organizers|eMedEvents

 

The digital age has revolutionized virtually every aspect of modern life, and CME/CE content is no different. If you’ve decided to opt for a strictly-online course, but you find yourself at a loss when it comes to the different types, here are a few pointers to keep in mind while deciding on the mode in which you’d like to deliver your material to your audience.

 

Webcast

A webcast is a live broadcast that contains both audio and video elements, which utilizes streaming software in order to reach its online viewers. For medical conferences—and longer, more involved courses or presentations—this medium is your best bet.

 

Advantages

1. Broader reach
One of the biggest draws for webcasts is the fact that it eliminates the need for live participant considerations altogether, which allows you to focus more effort on your presentations while making your conference available to the participants who could not travel to a venue. You can even clip your recordings after the fact to use in promotional materials when it comes time to advertise your next event.

 

2. Cost-effective for participants
By cutting out the need to make travel and hotel accommodations on top of the registration fee, webcasts are one of the best ways to reach an audience on a budget.

 

3. On-demand availability
Following most live broadcasts, an on-demand version is made available online and then indexed for easy searching according to keywords. This allows you to continue netting viewers even after the live stream has ended.

 

4. Visual capabilities
Many studies have shown that a combination of both aural and visual elements helps learners understand and retain information. Along with being able to include images and text in your webcast, you can also provide subtitles for participants who need them.

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